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What is Reinvention?

All change starts with insights – big or small. A new idea, a better way of working, a shift in structure, or even a sharper question can be the beginning of something important.

Reinvention means building on what's come before – and doing things differently. It's about knowing what to keep, what to change, and daring to reimagine how things could be.

It's not a one-off project, but a way of thinking and acting. A continuous process of creating something new – in daily life, in work, and in society.

Reinvention FAQ

Reinvention in the BANI Era

We live in a BANI world: Brittle. Anxious. Nonlinear. Incomprehensible.
In this world, disruption isn't rare — it's constant.

And innovation, which once thrived on introducing change, now faces a new challenge:

➡️ How do we stay relevant when change itself is exhausting?

Reinvention isn't about launching the next big thing.
It's about creating stabilizing forces in the chaos.
It's the General Purpose Mindset (GPM) for our time — built for navigating brittleness, anxiety, and ambiguity.

Reinvention Methods

Formal Methods Matter — But So Does Openness

The Reinvention Method, developed by Dr. Nadya Zhexembayeva & Reinvention Academy, is the most thoughtful framework out there in this space.

It's the p ilates of transformation — daily practices that keeps us change-fit.

But reinvention doesn't have to start with complex frameworks.

Sometimes, it starts with a question.
Sometimes, with a conversation.
Sometimes, with remixing an old idea in a new way.

Reinvention Services

Hi, I'm Jarmo, a certified reinvention associate.
What's the one question that's been on your mind when it comes to change and transformation?
Feel free to reach out — let's see how I can help.